Evaluating the Use of a Visual Approach to Business Stakeholder Analysis

As businesses increasingly use the Web to share information with stakeholders, the problems arising from information overload and interconnected nature of the Web make it difficult to obtain business intelligence (BI). This research proposes a visual approach to business stakeholder analysis that integrates information visualization and Web mining techniques with human domain knowledge. A proof-of-concept prototype was developed based on the approach to assist in analyzing and visualizing complicated stakeholder networks on the Web. We report results of an empirical evaluation comparing the prototype with a traditional method of BI analysis and discuss the implications on HCI research and BI systems development.